In knowledge-management speak, “single source of truth” or SSoT refers to a trusted source of information relied upon by everyone. It’s all information, in one location, on one platform, managed by the best authority.
HOW TO CREATE A GREAT DIGITAL, HUMAN EXPERIENCE HOW TO CREATE A GREAT DIGITAL, HUMAN EXPERIENCE As the Director of The Customer Experience Company, I’m often asked a common question: ‘How do I improve our digital customer experience?’. It’s a great example of why asking the right question is so important. Digital strategies are likely to […]