Single Source of Truth: The Knowledge Management Technique
In knowledge-management speak, “single source of truth” or SSoT refers to a trusted source of information relied upon by everyone. It’s all information, in one location, on one platform, managed by the best authority.
Why Customer Journeys Beat Digital Strategies
HOW TO CREATE A GREAT DIGITAL, HUMAN EXPERIENCE As the Director of The Customer Experience Company, I’m often asked a common question: ‘How do I improve our digital customer experience?’. It’s a great example of why asking the right question is so important. Digital strategies are likely to be at the core of most customer experience […]