The Science of Knowledge Management

todd gorsuch interview

You’d never guess that Todd Gorsuch is a micromolecular biologist by trade. However, there are small (pardon the pun) signs. It’s in the way he notices the details about a Knowledge Management System, and understands how every part should be synthesised, modified, and interconnected to benefit its users. What Todd brings to customer service is […]

Why Customer Journeys Beat Digital Strategies

Customer journey in digital strategies

HOW TO CREATE A GREAT DIGITAL, HUMAN EXPERIENCE  HOW TO CREATE A GREAT DIGITAL, HUMAN EXPERIENCE  As the Director of The Customer Experience Company, I’m often asked a common question: ‘How do I improve our digital customer experience?’. It’s a great example of why asking the right question is so important. Digital strategies are likely to […]